Welcome to the aida group
As an internationally recognised Sales & Marketing company, we work with you to create a campaign that takes your business to your target market. Our professional, highly trained team is experienced in working face to face with customers to generate leads, sales & product fans in a very personal, efficient and effective manner. With a 15+ year track record in working with many of Australia and New Zealand’s blue chip companies, our experienced management team can recruit, hire and train the best people to ensure your brand gets results
aida adopts a “Partnership” approach to business and takes great care in understanding our client’s businessand key objectives. aida is constantly focussed on delivering the best outcomes for our clients, which isreflected in the long-term campaigns that aida is involved with.
- CAMPAIGN DESIGN
- CAMPAIGN EXECUTION
- FACE TO FACE
- EVENT STAFF
- CALL CENTRE
- CREATIVE DESIGN
What we do
Since 2002, aida have been industry innovators in providing Retail marketing solutions and sales-forces for clients and their products. With a unique understanding of the commercial models and consumer behaviour drivers in Retail, and embedded relationships with industry suppliers has allowed aida to sustain over 1500 sales and promotional points of presence in the Retail space year after year.
Whether it’s a traditional, tailored or integrated approach you’re looking for, aida have the capability to help you deliver any or all of the elements that make-up the key tactical landscape of operating successfully in this channel including:
- Casual Kiosk,
- Special Events,
- In-store promotions or sales,
- Mystery Shopping,
- Asset or shop-fit development,
- Multi-channel integration,
- Mobile marketing,
- Alliance and Offer development,
- Road-show project planning,
- IT, maintenance and set-up,
- Sales, Promotions, Roaming, Leaders, Samplers or M.C. personnel,
- Pop-Up Retail,
- Discretionary, charity, FMCG, Utility, B2B, B2C, Fashion, Collateral, Media, Electronic, Niche, short or long term segments.
At aida we understand implicitly the Return-On-Investment drivers for Retail and can save you time and money through our rapid deployment systems. Our Retail division grew significantly through the G.F.C. regardless of a drop in Retail traffic during that period, so give us a call today to discuss your requirements or hear more about our success stories.
aida specialise in creating and delivering promotions which allow our clients to attract new business in an efficient and cost-effective manner.
The aida team has the resources and capabilities to design events and promotions that are aligned seamlessly with your brand, whilst providing the groundwork to strategically build your business. aida tailors promotions and events packages that best target your market and simultaneously position the right people who can maximise the returns from your investment.
This experienced, enthusiastic and professionally trained team is hand picked to represent your product, support your brand objectives and to constantly search for events and opportunities to generate substantial business value.
More than just a Pretty Face
The brand ambassadors that we assign to your campaign are professional, dynamic, vibrant, energetic and most importantly, engaging individuals that will represent your brand with a dedication that will exceed your expectations.
aida’s team of promotional staff stretches to regional districts, opening doors to markets which are usually not captured in major city campaigns. Promotions
Whether you are after a national or local promotional campaign, aida is ready to assist you with your promotional staffing needs for your product/service launch, event, trade show, exhibition, flyer distribution and product sampling.
Events, Expos and Conferences
aida has professional, engaging and dedicated promotional staff on hand for promotional stands, lead generation activity, customer service as well as welcoming guests to your event or conference.
Flyers and Products
Utilise aida’s dynamic, vibrant and energetic brand ambassadors to get your brand to the market through product sampling, flyer distribution or show them how it works with demonstrations.
Consulting & Training
s a full service sales and marketing company, we offer you the insight and know-how that is essential to bring together a unique solution created specifically for your business. We determine the correct combination of marketing disciplines for your business, while also ensuring that the cumulative effect of their implementation maximises the return on investment and achieves your marketing objectives.
Using our proven experience we will align your marketing or promotional strategy to your sales goals, while also delivering a brand message with a single, consistent voice. aida Consulting.
The aida executive team and senior management team together have over 100 years of experience and demonstrated results in designing and delivering sales and marketing programmes across multiple companies in all major verticals.
With the right balance of big corporate experience and outsourcing expertise, we would put together a team and a project plan to suit both your budget and your requirements – starting with an intensive session to understand your business and your team enough to ensure any plan is relevant and effective.
But it needn’t stop there; as a full service provider, we can stay involved through supplier selection, key position recruitment, project management of internal and external stakeholders to execute the plan, or even provide full end-to-end service through either our own or partner delivered elements including:
- Data, software, database, dialler, lead distribution services and technologies,
- Multi-platform campaign creative,
- Customer and Prospect Communications – face-to-face, print, social media, Outdoor, Telephony, electronic.
- Special events and integrated marketing programmes,
- Survey, Audit, Mystery Shopping, Advocacy programmes,
We would be happy to chat about your needs in an initial phone call or provide a more-in-depth précis of our services on request.
Since its beginnings in 2002, aida has established an enviable reputation for accountability and delivering results.
Our sales experts will take the time to understand your business, your challenges and aspirations, and the attributes and reward systems of your sales workforce, before designing and delivering a sales training programme that doesn’t end with the initial session.
Our sales trainers will be handpicked based on your business needs, and the training experience will be fun, rewarding, inter-active and tailored to your business.
Sales Induction, Refresher or Platform Training Programme
The aida Group Starter Sales Training for new recruits and/or re-train scenarios is heavily adapted to incorporate client material regarding product, service, process, compliance, offer, incentive programmes and customer experience.
At a minimum the programme will include:
- What is selling?,
- Rapport building,
- Needs Analysis,
- Aligning a sales presentation with a customers buying process,
- Contact script utilising client specific requirements, and focusing on benefits/solutions,
- Asking for the sale,
- Effective follow-up & sale re-enforcement.
Advanced Sales Training
Recommended for those who are consistent, high or Business to Business focused sales agents incorporating:
- Straight line selling TM,
- The 5 Sales Steps and 3 guiding principles to ensuring sales success,
- Advanced closing,
- Goal Setting,
- Objection Handling Techniques,
- The role of emotion in selling.
Call to discuss or make an appointment for one of our Industry specific client Account Managers to drop in and meet with you personally.
aida for Good
At aida for Good we focus on providing a full partnership solution for Not-for-Profit organisations who are seeking to build their database with quality, regular giving donors.
aida for Good has built a reputation for hitting targets and ensuring that it’s not only budgets that are satisfied but our valued client partners who enjoy the full aida for Good campaign management experience.
From point of sign-up all the way through our rigorous quality processes, which are designed to ensure that the donor is committed and understands the cause that they are supporting, aida For Good will keep our clients involved with the campaign, giving confidence that their organisation is being represented by the best in the business. aida for Good currently includes a number of proven strategies to increase donor retention in our client proposition.
aida for Good is constantly looking for new ways to improve attrition rates for clients and be the supplier of choice for Australian and New Zealand not-for-profit organisations.
If you want to work with a partner that is dedicated to constant improvement, with the experience and resources to deliver results then call aida for Good.
Enquire about our services
Please give us a call we are happy to help. Alternatively, please enter your details below and we’ll be in touch.
Join the team
We are always keen to talk to passionate, ethical, professional people to join our world class team.
Become a Sales Partner
Limited opportunities exist for experienced face to face leaders to join our network as a franchise partner. For more information please send your details to us and we’ll be in touch.
General Manager, aida Direct Australia
Level 3, Suite 303
The Wave, 89 Surf Parade
Broadbeach QLD 4218
T. +61 7 5656 0404 (Reception)
F. +61 7 5527 5132
General Manager, New Zealand
Level 8, 342 Lambton Quay
Wellington New Zealand.
T. +64 4212 4622 (Direct)
T. +64 4974 9099 (Reception)
M. +64 272331965