About Us
From our successful origins in the direct sales and promotions field, Aida has evolved - due to client demand and growth - to become a full service sales and marketing agency.
Our beginnings in direct sales generation give us an enviable reputation for accountability and delivering results.
Along the way, Aida has earned a reputation for providing customised solutions using the right mix of marketing tools to reach a client’s target market.
Aida's innovative solutions are based on proven marketing know-how, combined with our carefully picked team’s wealth of strategic knowledge and hands-on expertise.
Working with both local and overseas clientele across a wide range of industries, Aida successfully harness resources to deliver improved market share, brand recognition and sales results to our customers.
"When we strive to become better than we are, everything around us becomes better too."
Kobi Yamada
Profiles
Paul Collis – CEO and Group Managing Director
Paul founded Aida in 2002. Paul has extensive experience and expertise in the specialised area of mass
market sales strategy and operations, having spent over 16 years in senior sales roles in corporate and
private enterprise both within Australia and internationally. Paul is on the board of several Australian
companies as a sales strategy advisor.
Warren Nicholls – Group Operations Director
Warren joined Aida in 2009 as a Shareholder and Director. Previously Warren was a shareholder and Chief Operating officer for Firstfolio Limited – Publicly listed Financial Services business. Before working with Firstfolio Warren was on the executive management team for the Cobra Group (large direct sales business).
Warren has a vast amount of experience in managing large scale direct sales campaigns for businesses such as Austar, AAPT, Energy Australia, Australian Power and Gas, Optus, Plan Australia, Child Fund, WWF and Telecom New Zealand.
Warren is active in the business, dealing with Aida’s clients on a daily basis focussing on campaign management and strategic client alignment.
Steve Morrison – Chief Financial Officer
Steve joined Aida in April 2010 as Chief Financial Officer. A highly trained CPA
qualified accountant, Steve has previously worked for the global accounting
firm KPMG, including a 2 year secondment in the UK. Since returning
to Australia 11 years ago, Steve has worked as CFO for rapidly growing
companies, including eChoice and Sportscover.
Steve is an experienced senior executive who provides solid financial advice as
well as having an excellent understanding of the commercial aspects of sales organisations.